theBalm

Our Story

How the glam began ...

Welcome to theBalm, where we believe in empowered glamour - feeling your best and looking incredible as you turn heads for all the right reasons. Confidence is a gorgeous color on you - it really brings out your eyes. So our mission is to be there for you when you want to look good in a matter of minutes (not that we’re timing).

It’s simple; I wanted to wake up and love what I do every day. And me? I’m obsessed with beauty. I knew there were things missing from my arsenal. So in 2004, I quit my job, crafted a plan, started mixing ingredients and theBalm was born. Over the years our philosophy has remained the same; to create makeup that inspires you to do what you love and look damn good doing it.

Marissa Shipman
theBalm Founder, CEO

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