At Pura, we know that life is better when it smells good
Fragrance has always been an essential part of the human story. It can change the energy and atmosphere of your space, transport you to new places, enhance moods and feelings, and take you back to special memories.
It has the power to evoke romance, increase wellness, celebrate new life, and honor loved ones. While fragrance has been treasured throughout the ages, we believe its potential is yet to be fully realized.
At Pura, we’re reimagining the future of fragrance. We're unlocking the possibility of scent with smart home technology. Because scent has amazing power—to improve the energy of a space, to express individuality, to enhance moods and feelings—and we want to tap into that positivity.
Like many origin stories, the Pura story starts simply—with 14-year-old co-founder Richie Stapler's cologne collection. From a young age, Richie had a unique appreciation for the power of scent and a determination to understand it. Meanwhile, co-founder Bruno Lima was growing up in Brazil, daydreaming about—amongst other things—plastics, manufacturing, and supply chain. Ties to Brazil brought the two together.
Both were passionate about creating something incredible. With a love of fragrance and a desire for life-changing ideas, they started Pura with maxed-out credit cards and overflowing determination.
But it wasn’t easy. Trying to launch their new company, they faced rejection after rejection. What kept them going? An alarm that dinged after every sale—hearing this just once or twice a day was cause for celebration. Today, four years later, a Pura fragrance is sold every 3.7 seconds.
At Pura, we feel extremely lucky to work with so many amazing brands and individuals. (Just to give you an idea, companies like Capri Blue, Anthropologie, and Disney are among our incredible—and growing—roster of partners.) And by collaborating with top perfumers and luxury fragrance brands from around the world, we are not only disrupting the industry, but we are creating something entirely new and unique in the process, something we could never dream of achieving without such a talented and passionate global team.
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